Augustana Public Relations Students Win Classics Award

Augustana PRSSA Students Win Award

Augustana junior Miranda Goldammer (Mitchell, South Dakota), left, and senior Karen Petersen (Clara City, Minnesota), right, and won the award for Best Community Relations at the annual Classics Award banquet of the Minnesota PRSA (Public Relations Society of America) on Thursday, April 14. The award marks the seventh Classics win by Augustana students.


Augustana PRSSA (Public Relations Student Society of America) students won their seventh Classics Award at the annual Classics Award banquet of the Minnesota PRSA (Public Relations Society of America) on Thursday, April 14.

Augustana PRSSA students did work for Sioux Area metroAugustana senior Karen Petersen (Clara City, Minnesota) and junior Miranda Goldammer (Mitchell, South Dakota) won the award for Best Community Relations. Their community relations plan used social media to work with Sioux Area Metro to promote ridership and awareness (example at right).

Since 1978, the Minnesota PRSA Classics Awards have recognized hundreds of organizations for excellence in public relations. The Classics are presented annually to public relations practitioners who, in the judgment of their peers, have successfully addressed a communications challenge with exemplary professional skill, creativity and resourcefulness.

The student portion of this competition showcases some of the best public relations work from college students in Minnesota, North Dakota, South Dakota and Wisconsin. Augustana has submitted entries eight times, has made the finals eight times, and has won seven times.

Following the banquet, Augustana’s PRSSA chapter continued its success the next day by partnering with another Classics Award winner, the Bellmont Partners PR firm of Minneapolis. Students helped coordinate and run Sioux Falls’ version of the Fuel Up to Play 60 nutrition and physical activity program. This is a program with the Midwest Dairy Council, Bellmont Partners and the NFL. PRSSA has worked with this event the past several years. Bellmont received the Classics Award for best special event planning (business/industry category).

About Augustana PRSSA

Augustana PRSSA is an award-winning, nationally affiliated student organization that helps organizations meet their communication goals and objectives. It has hosted communication workshops, worked with a variety of clients (with its own PR firm), designed networking opportunities, planned and hosted events such as Sioux Empire Adoption Fair, and conducted field trips to Sioux Falls and Minneapolis to learn more from professional public relations practitioners. All students are welcome. For more information, contact Professor Michael Nitz, chair of the communication studies department.