Parents Matter Campaign

Your son or daughter is off to college! It is an exciting time in their life! As a parent, let's make sure they know how much we care.

Since 2006, 61 South Dakota teens (13-19 years old) were killed in alcohol-related motor vehicle accidents.

Have you had the talk? They are listening to you. Some parents may feel their teens don't listen. But studies show that's just not true. YOU are the most powerful influence on your child's behavior.

Take the pledge because parents do matter:

  • I promise to inform my child about the dangers of underage drinking and driving.
  • I promise to be an example for my child.
  • I promise to let my expectations be known.
  • I promise to have the talk.